In order to ensure the smooth progress of the activity, a complete activity plan is usually required. The activity plan is for the details, steps, and arrangements of the specific action implementation methods formulated by a certain event. So the question is, how should the activity plan be written? The following is the union member activities plan I compiled for everyone. I hope to help everyone. If membership activities plan 1 Activity: Xinxiang market has fierce competition, implement the membership card system to cultivate existing consumers' loyalty, attract more potential consumers to come to our store consumption, segmented the market, and seize market share. Activity time: Long -term The first part: Member's recruitment Conditions of recruitment: 1. Customers who purchase goods at one time at Da Shang Electric, you can use 100 yuan for customers. Shopping invoices and sales of small tickets to the service desk membership card office to apply for membership cards to become members of Dashang Electrical Appliances. . Customers who spend more than 300 yuan in the cumulative consumption of Da Shang Electric, and apply for a member card at the Member Card Office of the Service Desk with a shopping invoice and sales of small tickets to become a member of Dashang Electrical Electric; 3. You can contact The organization's group or enterprise unit shall handle the membership card collectively, and the special person is responsible for coordinating the contact unit group to handle it to become a member of the large business electrical appliances; . holding other shopping malls, clubs, clubs and other consumer venue membership cards and VIP VIP card customers You can go directly to the Da Shang Electrical Electric Service Desk directly to apply for a member card to become a member of Dashang Electric; 5. Member handling persons need to be over 18 years old; membership card processing process Customers who recruit conditions to receive the membership card application form at the membership card office of the service desk; 2. Fill in the application form; 3. The member card office office is accepted to go through the relevant procedures; . The membership card is successful; 5. Get the membership card, you can participate in the corresponding member activities. It part: Classification of members It large business electrical membership cards are divided into three types: ordinary card, silver card and gold card, and enjoy different value -added services. The processing and enjoyment service content of ordinary cards: The customers who purchase goods at one time at Da Shang Electric or customers who spend more than 300 yuan for a total of 300 yuan, and go to the membership card office to apply for ordinary membership cards with a shopping invoice. Merchant Electric Card members. Ordinary card members enjoy value -added services such as redeem gifts, SMS greetings, telephone return visits, ordinary membership prices and gifts, free maintenance and other value -added services. The service content of the handling and enjoyment of silver cards: The customers who purchase goods at one time at Dashang Electric or customers with a cumulative consumption of 20,000 yuan, and go to the membership card office to apply for the silver card with a shopping invoice Member card, becoming a member of the large business electrical appliances silver card. Silver card members enjoy value -added services such as redeem gifts, text messages, telephone return visits, silver card membership price and gifts, free maintenance, birthday greetings and other value -added services; Gold card handling and enjoyment service content Customers who purchase goods over 20,000 yuan or customers who consume a total of 50,000 yuan will be used to apply for a gold card membership card at the membership Card Office with a shopping invoice, becoming a member of the Daeshang Electric Gold Card. Gold Card members enjoy value -added services such as redeem gifts, text messages, telephone returns, silver card membership prices and gifts, free maintenance, birthday greetings, free delivery of greeting card gifts, VIP VIP service green channels, and membership friendship activities; Part 3: Member's benefits Is Members of Daeshang Electric can enjoy multiple discounts and benefits: 1. Member shopping points can be exchanged for gifts; n 2. Customer service return visits to members can visit members every three months; membership birthday blessings. Member's birthday, Dashang Electric sends him a greeting card or flowers for birthday greetings; 3 After the after -sales service center, visit the membership for half a year or a year to ask the product usage; Before the traditional festival comes, make text messages to members; members can enjoy the membership price products and membership gifts when they enjoy the promotional activities; membership points can be offset for electrical maintenance costs or freight costs, and free maintenance; 5 to carry out membership friendship Activities; members enjoy value -added services such as priority delivery, priority maintenance, and open up green channels for membership appliance sales and after -sales. Part 4: Member Activity Publication 1 1. Member activity area layout: In set gift cabinets in the membership area to increase the category and grade of gifts; mium to update the gift regularly; It set gifts, redeem rules, and other warm reminders near the member gift cabinet. 2. In TV advertising, newspapers, DM, outdoor advertising, in -store radio and other media, we will widely publicize membership recruitment activities, continue to publicize, and conduct serious training of all shopping mall personnel for membership activities, evaluate and competition , To reach all the staff, all the members are familiar, all members participate. 3. A propaganda sign or advertising position in the store, promoting and promoting membership activities, and creating a good atmosphere of a warm atmosphere of membership activities. If member activity plan 2 1. Activity background In the help of World Traditional Medicine Day [10/22], organize the "Healthy You and Me" event, promote the image of healthy island brand, recycle membership information, create creation Tongchuan's "most service" large pharmacy . Activity purpose In enhancement of the external image of the pharmacy, expanding the popularity, recycling membership information . Activity theme n R n. Activity time October 20th-10th, October 23rd 5. Activity method discounts, buying gifts, sale n 6. Event content content 1. During the promotion, all cold drugs in our store are sold for 10 % off. Members and customers holding Baihuishang Card can enjoy 20 % discount. 2. The consumption is more than 50 yuan. You can obtain a free Baihui Business League with your ID card and cashier bar. Seven, activity promotion Lorcols, DM orders, exhibition boards, off -shop banners, networks. Pet specific scheme: Select best -selling drugs on this season on the leaflets or DM orders to conduct shocking ultra -low -cost activities. The purpose is to attract customers, make the publicity more detailed and more popular. (Similar to the supermarket DM single) 8. Activity budget
9. Event pay attention . All salespersons and promoters must be warm to home. 2. Make full use of the media to promote the matter and strengthen corporate image and intensity. 3. Baihuishang League Card and gifts should be prepared in advance. Theme slogan: 1. Healthy you and me, shopping with gifts, large -scale discount activities , experts on site free free consultation, free detection of instrument 3. Member prize delivery Time: October 20th-10th, 13th, October 23 In the address of the health island Da Pharmacy Content: . All members buy medicines 10 yuan to exchange Baihuishang League Card A gift and sending gifts, the site rewriting the points prizes 1), adopting a promotional page notification, the telephone notification one by one, the members of the Baihui Business League are free distributed a beautiful gift. ), consumption For more than 50 yuan, you can get a free Bai The Huishang League with your ID card and cashier bar. 2. Experts on the spot for free free clinics In on -site for customers for customers, free medical prescriptions, free measuring the heart of the instrument n blood vessels, gastrointestinal tract, diabetes, rheumatism and other diseases. Customers can use prescriptions to use prescriptions Purchase medicine to enjoy a 10%discount. Health Island Pharmacy has returned the customer's strong support and attention to the health island pharmacy with true feelings. . Healthy Island Pharmacy Purchase Gift Gifts and Large Large Activities During the event, customers can get a gift from 8 yuan to get a gift, and the gift is increased according to the purchase amount. Once the lottery was drawn, the winning rate was 100%. (Buy more and draw more) Ten. Preparation before the event 1. Information release ①, event information release can be selected to adopt leaflet delivery and word of mouth promotion around the pharmacy, each family, each family, each family, each family The high -density of each household has a total of 10,000 leaflets. The focus of delivery is the commercial district, vegetable market, residential portal, elderly entertainment activity centers, and so on. Telephone notification to each pharmacy member. ②, from October 20th to October 23rd, 13th, 13th, 13th year. ③ Hanging a banner at the door of the big pharmacy of the health island. The content is the theme slogan of the event. The time is October 20, 13th-10th, October 23rd 3. On-site layout It can make the activity in order to increase the momentum and atmosphere of the activity, and attract more people to participate. (1) Write banners with event themes. (2) Highlight the large exhibition board and back panel of the theme content of the event. (3) Hanging flags, table cards, large posters, leaflets. (4) Consultation desk, gift (member prize) distribution desk, lottery box, and so on. (5) Free consultation service desk. 11. Personnel arrangements (1) Arrange sufficient number of service personnel and wear work cards to facilitate identification and guidance services. (2) There must be orderly maintenance personnel at the scene. (3) On -site free consultants and sales employees must be clearly divided and cooperated with each other. 12. The main points of the on -site execution 1. Personnel, the activity is ready. . The propaganda staff will send a leaflet on the spot to introduce the content of the activity and guide customers to enter the pharmacy or participate in free clinic activities. 3. Master the rhythm of the activity, maintain the order of on -site order to prevent rushing and other accidents, so as not to cause negative effects. 4. Gifts should be distributed at the specified time. It should not be too early and too late. Register membership information and signature when issuing. 13. Ending summary meeting 1. Analysis report of the success or failure of the activity (1) Calculation of fee sales ratio ) , New Member Registration Management, the formulation of preferential policies after the event 3. The collation and implementation of customer opinions The traditional festival with long history and culture, a warm and reunion A wonderful day! On the occasion of the double festival, to give back to the new and old customers to gratitude, increase the interaction with the platform members, strengthen communication with new and old customers, enhance customer viscosity and the awareness of the company. Scheme: . Activity time -August 1-September 15 . Activity objects New and old customers of the platform . Activity theme Happy Mid -Autumn Festival, send blessings for festivals . Activity content: 1. New additions during the event period: Customers with a cumulative investment of more than 100,000 (including) or more A total of more than 50,000 (inclusive) customers can receive a Mid -Autumn Festival moon cake gift box. 2. As of September 15, customers with a platform capital of more than 200,000 (inclusive) can receive one of the Mid -Autumn Festival boutique moon cake gift boxes; customers with more than 500,000 (inclusive) or more on the platform can receive the Mid -Autumn Festival boutique moon cakes A gift box, 2 boxes of dried blueberries. 3. Old belt new: New registered customers introduced during the event period have invested 100,000 (inclusive) or more than 100,000 (inclusive). Old customers can get a boutique moon cake gift box. If member activity plan 4 1. Member card division method: 1. The recharge membership card handling, the lowest threshold 500 yuan 2. Purchasing membership card handling, payment fee fee fee 200 yuan (buying card without points) . Member card sales: (trial) All company staff can recommend membership card business to customers, but mainly based on service consultants and sales consultants. For each normal card commission of 20 yuan, the silver card is 25 yuan, the gold card commission is 35 yuan, and the supreme card commission is 50 yuan. three. Member card membership All membership card customers can participate in club activities 6 times a year. Every time personnel participated in the event, they had a chance to get a 100 yuan oil card. At most 20 people each time. . Member card promotion Muctors and membership card pictorials at the desk of service consultants for customers to know. Attachment: Member card pictorial content Onvisal courtesy, supreme glory, warm and appropriate membership service starting from now. Plip members handle according to points The discount service items: Points: 100 yuan oil card. At most 20 people each time. Card the card with one point for each yuan. Member card back content 1. This card is a storage value card. Please keep this card properly. Do not fold and wear close to magnetic objects 2. If you lose Revolutionary procedures for reporting 3. Please send this card for others, please send back to our store 4. This card's final interpretation right belongs to all . This card is your noble symbol in our store 2, 2, Please take the initiative to present this card at the checkout, you can enjoy the store's points treatment and discount discount for working hours 3. Shopping one yuan and one point with this card, given the items of our store according to the cumulative points. , Get more and more. 4. This card can only be used by me, and you must not borrow others. Please keep it properly. 5. The final interpretation right belongs to all
In order to ensure the smooth progress of the activity, a complete activity plan is usually required. The activity plan is for the details, steps, and arrangements of the specific action implementation methods formulated by a certain event. So the question is, how should the activity plan be written? The following is the union member activities plan I compiled for everyone. I hope to help everyone.
If membership activities plan 1 Activity: Xinxiang market has fierce competition, implement the membership card system to cultivate existing consumers' loyalty, attract more potential consumers to come to our store consumption, segmented the market, and seize market share.
Activity time: Long -term
The first part: Member's recruitment
Conditions of recruitment:
1. Customers who purchase goods at one time at Da Shang Electric, you can use 100 yuan for customers. Shopping invoices and sales of small tickets to the service desk membership card office to apply for membership cards to become members of Dashang Electrical Appliances.
. Customers who spend more than 300 yuan in the cumulative consumption of Da Shang Electric, and apply for a member card at the Member Card Office of the Service Desk with a shopping invoice and sales of small tickets to become a member of Dashang Electrical Electric;
3. You can contact The organization's group or enterprise unit shall handle the membership card collectively, and the special person is responsible for coordinating the contact unit group to handle it to become a member of the large business electrical appliances;
. holding other shopping malls, clubs, clubs and other consumer venue membership cards and VIP VIP card customers You can go directly to the Da Shang Electrical Electric Service Desk directly to apply for a member card to become a member of Dashang Electric;
5. Member handling persons need to be over 18 years old;
membership card processing process Customers who recruit conditions to receive the membership card application form at the membership card office of the service desk;
2. Fill in the application form;
3. The member card office office is accepted to go through the relevant procedures;
. The membership card is successful;
5. Get the membership card, you can participate in the corresponding member activities.
It part: Classification of members
It large business electrical membership cards are divided into three types: ordinary card, silver card and gold card, and enjoy different value -added services. The processing and enjoyment service content of ordinary cards:
The customers who purchase goods at one time at Da Shang Electric or customers who spend more than 300 yuan for a total of 300 yuan, and go to the membership card office to apply for ordinary membership cards with a shopping invoice. Merchant Electric Card members. Ordinary card members enjoy value -added services such as redeem gifts, SMS greetings, telephone return visits, ordinary membership prices and gifts, free maintenance and other value -added services.
The service content of the handling and enjoyment of silver cards:
The customers who purchase goods at one time at Dashang Electric or customers with a cumulative consumption of 20,000 yuan, and go to the membership card office to apply for the silver card with a shopping invoice Member card, becoming a member of the large business electrical appliances silver card. Silver card members enjoy value -added services such as redeem gifts, text messages, telephone return visits, silver card membership price and gifts, free maintenance, birthday greetings and other value -added services;
Gold card handling and enjoyment service content Customers who purchase goods over 20,000 yuan or customers who consume a total of 50,000 yuan will be used to apply for a gold card membership card at the membership Card Office with a shopping invoice, becoming a member of the Daeshang Electric Gold Card. Gold Card members enjoy value -added services such as redeem gifts, text messages, telephone returns, silver card membership prices and gifts, free maintenance, birthday greetings, free delivery of greeting card gifts, VIP VIP service green channels, and membership friendship activities;
Part 3: Member's benefits
Is Members of Daeshang Electric can enjoy multiple discounts and benefits:
1. Member shopping points can be exchanged for gifts; n 2. Customer service return visits to members can visit members every three months; membership birthday blessings. Member's birthday, Dashang Electric sends him a greeting card or flowers for birthday greetings;
3 After the after -sales service center, visit the membership for half a year or a year to ask the product usage; Before the traditional festival comes, make text messages to members; members can enjoy the membership price products and membership gifts when they enjoy the promotional activities; membership points can be offset for electrical maintenance costs or freight costs, and free maintenance;
5 to carry out membership friendship Activities; members enjoy value -added services such as priority delivery, priority maintenance, and open up green channels for membership appliance sales and after -sales.
Part 4: Member Activity Publication
1 1. Member activity area layout:
In set gift cabinets in the membership area to increase the category and grade of gifts;
mium to update the gift regularly;
It set gifts, redeem rules, and other warm reminders near the member gift cabinet.
2. In TV advertising, newspapers, DM, outdoor advertising, in -store radio and other media, we will widely publicize membership recruitment activities, continue to publicize, and conduct serious training of all shopping mall personnel for membership activities, evaluate and competition , To reach all the staff, all the members are familiar, all members participate.
3. A propaganda sign or advertising position in the store, promoting and promoting membership activities, and creating a good atmosphere of a warm atmosphere of membership activities.
If member activity plan 2 1. Activity background
In the help of World Traditional Medicine Day [10/22], organize the "Healthy You and Me" event, promote the image of healthy island brand, recycle membership information, create creation Tongchuan's "most service" large pharmacy
. Activity purpose
In enhancement of the external image of the pharmacy, expanding the popularity, recycling membership information
. Activity theme n R n. Activity time
October 20th-10th, October 23rd
5. Activity method
discounts, buying gifts, sale n 6. Event content content
1. During the promotion, all cold drugs in our store are sold for 10 % off. Members and customers holding Baihuishang Card can enjoy 20 % discount.
2. The consumption is more than 50 yuan. You can obtain a free Baihui Business League with your ID card and cashier bar.
Seven, activity promotion
Lorcols, DM orders, exhibition boards, off -shop banners, networks.
Pet specific scheme: Select best -selling drugs on this season on the leaflets or DM orders to conduct shocking ultra -low -cost activities. The purpose is to attract customers, make the publicity more detailed and more popular. (Similar to the supermarket DM single)
8. Activity budget
9. Event pay attention
. All salespersons and promoters must be warm to home.
2. Make full use of the media to promote the matter and strengthen corporate image and intensity.
3. Baihuishang League Card and gifts should be prepared in advance.
Theme slogan:
1. Healthy you and me, shopping with gifts, large -scale discount activities
, experts on site free free consultation, free detection of instrument
3. Member prize delivery
Time: October 20th-10th, 13th, October 23
In the address of the health island Da Pharmacy
Content:
. All members buy medicines 10 yuan to exchange Baihuishang League Card A gift and sending gifts, the site rewriting the points prizes
1), adopting a promotional page notification, the telephone notification one by one, the members of the Baihui Business League are free
distributed a beautiful gift.
), consumption For more than 50 yuan, you can get a free Bai
The Huishang League with your ID card and cashier bar.
2. Experts on the spot for free free clinics
In on -site for customers for customers, free medical prescriptions, free measuring the heart of the instrument n blood vessels, gastrointestinal tract, diabetes, rheumatism and other diseases. Customers can use prescriptions to use prescriptions Purchase medicine to enjoy a 10%discount. Health Island Pharmacy has returned the customer's strong support and attention to the health island pharmacy with true feelings.
. Healthy Island Pharmacy Purchase Gift Gifts and Large Large Activities
During the event, customers can get a gift from 8 yuan to get a gift, and the gift is increased according to the purchase amount. Once the lottery was drawn, the winning rate was 100%. (Buy more and draw more)
Ten. Preparation before the event
1. Information release
①, event information release can be selected to adopt leaflet delivery and word of mouth promotion around the pharmacy, each family, each family, each family, each family The high -density of each household has a total of 10,000 leaflets. The focus of delivery is the commercial district, vegetable market, residential portal, elderly entertainment activity centers, and so on. Telephone notification to each pharmacy member.
②, from October 20th to October 23rd, 13th, 13th, 13th year. ③ Hanging a banner at the door of the big pharmacy of the health island. The content is the theme slogan of the event. The time is October 20, 13th-10th, October 23rd
3. On-site layout
It can make the activity in order to increase the momentum and atmosphere of the activity, and attract more people to participate.
(1) Write banners with event themes.
(2) Highlight the large exhibition board and back panel of the theme content of the event.
(3) Hanging flags, table cards, large posters, leaflets.
(4) Consultation desk, gift (member prize) distribution desk, lottery box, and so on.
(5) Free consultation service desk.
11. Personnel arrangements
(1) Arrange sufficient number of service personnel and wear work cards to facilitate identification and guidance services.
(2) There must be orderly maintenance personnel at the scene.
(3) On -site free consultants and sales employees must be clearly divided and cooperated with each other.
12. The main points of the on -site execution
1. Personnel, the activity is ready.
. The propaganda staff will send a leaflet on the spot to introduce the content of the activity and guide customers to enter the pharmacy or participate in free clinic activities.
3. Master the rhythm of the activity, maintain the order of on -site order to prevent rushing and other accidents, so as not to cause negative effects.
4. Gifts should be distributed at the specified time. It should not be too early and too late. Register membership information and signature when issuing.
13. Ending summary meeting
1. Analysis report of the success or failure of the activity
(1) Calculation of fee sales ratio
) , New Member Registration Management, the formulation of preferential policies after the event
3. The collation and implementation of customer opinions
The traditional festival with long history and culture, a warm and reunion A wonderful day! On the occasion of the double festival, to give back to the new and old customers to gratitude, increase the interaction with the platform members, strengthen communication with new and old customers, enhance customer viscosity and the awareness of the company. Scheme:
. Activity time
-August 1-September 15
. Activity objects
New and old customers of the platform
. Activity theme
Happy Mid -Autumn Festival, send blessings for festivals
. Activity content:
1. New additions during the event period: Customers with a cumulative investment of more than 100,000 (including) or more A total of more than 50,000 (inclusive) customers can receive a Mid -Autumn Festival moon cake gift box.
2. As of September 15, customers with a platform capital of more than 200,000 (inclusive) can receive one of the Mid -Autumn Festival boutique moon cake gift boxes; customers with more than 500,000 (inclusive) or more on the platform can receive the Mid -Autumn Festival boutique moon cakes A gift box, 2 boxes of dried blueberries.
3. Old belt new: New registered customers introduced during the event period have invested 100,000 (inclusive) or more than 100,000 (inclusive). Old customers can get a boutique moon cake gift box.
If member activity plan 4 1. Member card division method:
1. The recharge membership card handling, the lowest threshold 500 yuan
2. Purchasing membership card handling, payment fee fee fee 200 yuan (buying card without points)
. Member card sales: (trial)
All company staff can recommend membership card business to customers, but mainly based on service consultants and sales consultants. For each normal card commission of 20 yuan, the silver card is 25 yuan, the gold card commission is 35 yuan, and the supreme card commission is 50 yuan.
three. Member card membership
All membership card customers can participate in club activities 6 times a year. Every time personnel participated in the event, they had a chance to get a 100 yuan oil card. At most 20 people each time.
. Member card promotion
Muctors and membership card pictorials at the desk of service consultants for customers to know.
Attachment: Member card pictorial content
Onvisal courtesy, supreme glory, warm and appropriate membership service starting from now.
Plip members handle according to points
The discount service items:
Points:
100 yuan oil card. At most 20 people each time. Card the card with one point for each yuan.
Member card back content
1. This card is a storage value card. Please keep this card properly. Do not fold and wear close to magnetic objects
2. If you lose Revolutionary procedures for reporting 3. Please send this card for others, please send back to our store
4. This card's final interpretation right belongs to all
. This card is your noble symbol in our store
2, 2, Please take the initiative to present this card at the checkout, you can enjoy the store's points treatment and discount discount for working hours
3. Shopping one yuan and one point with this card, given the items of our store according to the cumulative points. , Get more and more.
4. This card can only be used by me, and you must not borrow others. Please keep it properly.
5. The final interpretation right belongs to all