Tanabata Festival event plan planning (5 articles)

A good event planning is inseparable from a good planning idea. Seeing that the Tanabata Festival is coming, then do you know how to write the Qixi Festival event plan? Here is the planning plan for the Qixi Festival activities for everyone. I hope there will Help!

The Tanabata Festival Activity Plan 1
_ August _ Day, is a traditional Chinese festival -Qixi Valentine's Day. In the ancient legend, July 7th of the lunar calendar is the day when the male cowherd and the weaver girl meets the day. To this day, especially in recent years, Qixi Valentine's Day has become a special festival for fashion men and women to admire fashion and express love.
With the rapid development of socio -economic development, the pressure of life and work is increasing day by day, so that many people put their lifelong events behind their careers and work, and the number of aged unmarried people has continued to rise. Most of these people have become society in society. The backbone of the middle, the work is stable, and the career is successful, but due to the influence of its own and social factors, it still lives a "free and lonely" life.
"Searching for Fate, Love in __", organized a blind date event, planned and hosted by the __ Qingshang Cultural Communication Company. This event combines friends, love, and entertainment.
. The purpose of activity:
In the principles of fairness, openness, and impartiality, to choose spouse and love in the form of free and romantic activities.
. The significance of activity:
The opportunities for a good marriage to a large number of single men and women through this event. It can improve the image and social influence of the organizer's enterprise.
. Activity theme: Tanabata Finding Fate, Love in __
4. Activity Organization:
1. Organization unit: __Chishi Youth Chamber of Commerce Secretary Office
Youth Dating Center
2. Creating unit: __ City Youth Business Culture Communication Co., Ltd.
3. Media support: _____
5. Activity time: _On Year 17
6. Activity location:
__ City __ Street No. 168 Science and Technology Building 613
7. Participating objects and number of people:
The requirements are people over 18 years old, the total number is about 50, The registration fee is 100 yuan.
Im registration location: __ City __ Street No. 168 Science and Technology Building 613
8. Activity process of blind dating conference:
——17: 30-18: 30
1. Through the introduction of the guests, the guests choose their favorite objects
(Introduction 2 minutes/person, female guests make male guests have one Initial understanding, the male guest made a choice. If there are only one male guest choose and the female guest agrees, the initial speed matching is successful. If there are many male guests choose, the male guest has 1 minute confession time. Finally, the female guest chose 1 In your heart, the speed match is successful.)
2. If both men and women agree, the first round of speed is successful
(2) "Handsome guy and beautiful women right" -18: 30-19: 30
1. Blind fingers (the 7 pairs of men and women to complete the game at the election site)
The rules of the game are performed in groups. One of them is covered with clear eyes. , Cross -pile, picking roses, etc. The successful group and the least group will get a small gift.
2. Intelligence surfing, competition for cinellus
We raised some questions at the scene to conduct the form of answering. Whoever answered the correct answer in the fastest time is the winner. The group that answers the most questions will get a small gift.
3. The love song is duet
The love song by the host, grab the opportunity to sing love songs on the spot. During the competition, the participants freely play their own strengths and strive to express themselves. The most sang group will get a small gift.
(3) "Handsome guy and beauty in -depth understanding" -19: 30-20: 30
The guests to show their talents through talent performances, reflect their charm, show their personality, move their favorite Object.
This parties make the final choice. If the two parties agree, the final speed match is successful. Quick matching. Until the speed match is successful.)
(4) "Downs the month before flowering, make a wish" -20: 30-22: 00
1. For empty wish:
In the days of the intention, close your eyes and silently make a good wish in your heart. Pray for the blessing of heaven, and hope that there are lovers in the world to become dependents.
2. Literary performances:
men and women guests show some programs together. Everyone entertains together, sing and dance, do games, etc.
3. Lucky activities:
In activities, the lucky lottery is inserted, and the host is extracted from the on -site draw box with the relevant card number.
4. Free activity: Eating ingenuity
The food food of Tanabata is the most famous for Qiao Guo. Qiao Guo, also known as "Qiao Qiao Guo", prepares some ingenuity and some snacks. Everyone eats Qiao Guo Entertainment while chatting, so that there is an opportunity to give the other party a chance to understand each other.
End -22: 00-22: 30
The on -site speed matching objects, a simple ritual in the blessings of everyone, I wish them early into the palace of marriage happiness.
The Qixi Festival Activity Plan 2
. The background of the activity
The most romantic days of the year, this day is unlimited tenderness and honey. The collision of the heart and the heart hit the spark of eternal love.
Thiro is a typical Chinese Valentine's Day, but in recent years, it has become a festival that Chinese young people are looking forward to each year. On this day, couples will arrange many activities to celebrate this special festival. In this way, the Tanabata Valentine's Day became a peak of consumption. Many businesses actively seize this opportunity and engage in various promotional activities to improve their popularity. We are no exception and we must seize this opportunity.
. The name of the event:
The Eastern Plaza "Love is around" Valentine's Day True Love
. The theme of the event
"Rose mood, love you and me"
Topic interpretation requirements: "Simple but impressive" as the design idea, combined with the emotional process of couples from acquaintance to love in love, and interspersed the form of interactive shows in the form of interactive games to shape the romantic, warm, and strong atmosphere of Valentine's Day. Reveal the true meaning and expression of love, let people participate happily and enjoy, and learn to express love, cherish love and care for love.
This with young couples with an opportunity to express emotions and interactive gala, create a happy scene of "love is around", trigger "harmony. Caring" thinking, and then launch the theme of this event.
. The purpose of activity
(1) In such a romantic day, we send sincere blessings with actual actions. May the world's lovers eventually become dependents, old and old, full of happiness.
(2) Borrowing activities to improve the popularity of Oriental Plaza, reflect the humanized care of the square, and enhance the brand awareness and reputation of Oriental Plaza in life fashion.
5. Time location
: On the seventh day of July of the lunar calendar
: Oriental Square Dragon
6. Organization
n In undertaking unit: ----
7. Event content
is mainly divided into the following four basic links:
The interactive game guest show performances of each theme link, which is used to connect.
1, ★ unique · show love ★
The opening show: Love is expressing -guest performance classic love songs (slightly)
Interactive game: love in interaction -loudly say your love, say your love, speak your love loud Song Dragon (Men and Women's Songs) (Something)
The participants: host and couple selected on the spot
The item requirements: wireless microphone, small gift, whistle or small palm (slightly)
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 , ★ Only · Tibetan Love ★
Connecting programs: Love is attentive -guests perform modern dance (slightly)
Interactive game: love in surprise -mysterious gift, true love confession (slightly) n n Participants: I hope to send their own carefully prepared gifts on Valentine's Day, so that the public
The item needs: Couples' own gifts, flowers, etc. n ★ Connecting program: Love is giving -guests or host love poems recitation or emotional story telling or sketches (slightly)
Interactive game: love in tacit understanding -heart rhinoceros, test the tacit understanding of couples (slightly)
Love is careful -a hundred miles picked one, and the familiarity of each other through the recognition of couples (slightly)
Ilads to cherish — feel the same, simulate the importance of the couple to feel the importance of each other in the other party (slightly slightly )
participants: couples and interested audiences
The props: Several unified couple shirts, looking for the right couple can get a couple dress worn in the event (slightly
4. ★ The only · Yong Ai ★
The connection program: Love is lasting -guest performances of folk music (slightly) n Interactive game: love in promise -a great faculty, transmitting deep affection, on -site sue (slightly)
It love in concentric — through joint efforts, excluding difficulties, building a hut that belongs to two people (slightly)
participants: couple and interested audience
Rubber rope, basket, table, etc. (slightly)
. Organization implementation:
1. Activity organization
---
The planning of the "only cherished love" and "only eternal love" sector shall be jointly implemented by all organizations and units. Responsible for the contact and organizational reports of various news units.
In interviews and reports of major news units such as radio stations. Responsible for venue arrangements and related matters.
The Tanabata Festival Activity Plan 3
The Qixi Festival (August-Sunday) is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage , Give full play to the role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening citizens' ideological and moral construction, education And guide the people to establish the correct view of love, marriage and love, and promote family harmony and social harmony. The branch bureau decided to carry out the theme activities of "Our Festival. Love on the Qixi Festival" in August. Thoughts
The theme activities of "Our Festival" are deepened. Based on the construction of the core value system of the socialist core value, the theme activities of the "Our Festival · Qixi Festival" are widely carried out. By carrying out a series of rich and colorful activities, the cultural connotation such as the loyalty of love and family happiness in the Qixi Festival, guide people to cognitive tradition, respect the tradition, inherit the tradition, promote the tradition, promote the healthy growth of modern family concepts, and form the upward in the whole society. The spiritual strength and the spiritual bond of unity and harmony.
. The theme of event
The theme of "love loyalty and family happiness", guide people to pursue a beautiful life of love loyalty and fullness in family.
. Event content
1. Carry out "Love on Qixi Festival. Chinese classic recitation" activity.
The bureaus organize the collection or reading activities of love poetry and poetry to advocate loyal love view; various departments organize Chinese classic recitation activities such as chanting classic love poems and chanting beautiful love stories, guide people to experience the charm of traditional culture, and strive The pursuit of life, noble emotional realm, and healthy life are transmitted to cadres and masses. 2. Carry out various cultural activities of "Love on Qixi Festival". The branch bureaus will organize the activities of the bonfire song meeting, carry forward the traditional civilization of Chinese loyal love, create a happy and social atmosphere of family, and push the theme event of "Our Festival Love on Qixi Festival" to a climax.
. Activity requirements
1. Pay attention to and organize carefully.
"Our Festival · Tanabata" is an important part of the "Our Festival" theme activity advocated by the Civilization Office of the Branch Bureau. Civilized units create activities, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, colorful, and profound education. Each department shall organize the content of activities carefully to deepen the Chinese classics during the festival.
2. Highlighting the theme and various forms.
It should focus on cultivating the noble sentiment of the people, highlight the theme of love loyalty, family happiness, and social harmony. We must pay attention to the content, form and carrier of innovative activities, and closely combine the traditional Chinese culture with modern civilization to lead the civilization style , Cultivate noble sentiments and enhance the literacy of civilization.
3. Strengthen publicity and create an atmosphere.
It to increase publicity, give full play to the role of various media, widely publicize the activities of various units and departments to carry out the activities of "Our Festival · Love on the Qixi Festival", report the festival experience of the masses of cadres in a timely manner, and create a strong creation The festive atmosphere.
The Tanabata Festival Activity Plan 4
. The overall thinking
Qixi is a traditional Valentine's Day in China. As Chinese people are increasingly cherished Chinese traditional culture, folk customs, and merchants are open every year Publicity speculation, Qixi Valentine's Day has become one of the festivals of couples. This promotional planning case mainly proposes two large -scale promotional activities that are close to the theme of the "Qixi Festival" to cooperate with the merchants and venue promotional activities in the store to create a strong consumption atmosphere of Valentine's Day.
It, because gold jewelry is one of the main products of Valentine's Day, it is recommended to start the mall's "Autumn Diamond Festival" on the wedding market every year on the Qixi Festival, promoting the "Festival" with "Festival", and borrowing Valentine's Day by Valentine's Day The huge business opportunities bring a good start to the diamond jewelry festival.
. Activity time: August 16th (Thursday) —— August 19 (Sunday)
. The layout of the store
is to cooperate with the theme of the Qixi Festival, it is recommended to share the space in the mall store A bridge, according to the legend of the legend, you can hear the legend of the cowherd and weaver girl speak, and the effect of using green plastic vines on the main entrance of the mouth door to create a strong atmosphere of traditional Chinese Valentine's Day.
. Activity planning
(1) Diamond Jewelry Festival
1. Theme
Centennial old shop, 100 -year -old good -200 ___ diamond jewelry festival
[Theme interpretation Meaning] The theme of this event is planned to be "a century -old store? A century -old good combination". It mainly focuses on the wedding market and has a clear positioning. The competitive advantage of __ shopping mall gold jewelry store is highlighted, attracting target consumers with integrity and blessing.
2. Event planning
The diamond jewelry festival has continued from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotional activity should be hierarchical and staged. During the Tanabata promotion period, the preheating period of the diamond jewelry festival activity attracts consumers' attention to the diamond jewelry festival activities, and promotes the next consumption.
The romantic launch of the diamond jewelry festival, the seven -fledgling gifts will be arbitrarily selected
The purchase of diamond jewelry products over 3,000 yuan during the event, that is, there are seven discounts.
D bedding 77 yuan deduction coupon for 77 yuan deduction coupon shoe product 77 yuan deduction coupon
women's clothing 77 yuan deduction coupon accessories and accessories of 10 % off cards, 20 % off wedding photography
. Exhibitors
each jewelry brand launched several special Valentine's Day special promotion models, which can be a valuable high price or a special design for Valentine's Day. The upper transparent glass hood highlights the classic models from the many jewelry styles that allow consumers to pick the eyes. It forms a romantic and beautiful effect under the combination of flowers and forms an unstoppable temptation to consumers. And women are mostly metaphorical to flowers. The combination of flowers and jewelry is metaphorical about the relationship between women and jewelry. The unique display method combines appropriate lights and backgrounds, which will definitely attract consumers to stop and produce excellent promotional effects.
(2) The whole event
1. The theme activity of the audience
(1) Activity theme
Romantic Tanabata, lucky 77
-worth more than 100 yuan, 77 Piece romantic gifts first first
(2) Event planning
The 77 items provided by merchants in the store as gifts. Saturday and Sunday set up a large KT version in the shared space setting activity area. The names and pictures of the gifts are divided into all products and gold appliances in accordance with the convention. During the activity period, the cumulative consumer consumption of consumer single category can participate in the event. Those who meet the conditions have the right to choose priority.
(3) prizes
each merchant in the store offers a physical gift that sells for not less than 100 yuan. If the price of the product is generally high, it can be replaced in the form of 100 yuan deduction coupons. Consumer draws on the spot and receive prizes on the spot.
(4) Promotion materials preparation
① KT version design and production
② Activity rules Explain water signs
④ Table and chairs required for event venues
2. Other promotional activities
(1) Buy Valentine's Day gifts and send a couple tickets -During the event, buy Valentine's Day gifts for a single ticket over 770 yuan, and give a couple package.
(2) Romantic bridge, love transmission -purchase of the designated Valentine's Day gifts during the event is 770 yuan, you can enjoy free express delivery in China, passing romantic affection for lovers in the two places.
(The above two discounts cannot be enjoyed at the same time)
The Tanabata Festival Activity Plan 5
The Tanabata is a romantic, dreamy festival. ___ Turn to such a wonderful and joyful happy time, it will definitely be more gorgeous and beautiful tonight !!
. Activity theme: ___Negow New Fashion theme party
2. Activity time:
3. Activity purpose:
1. In this event, improve the brand appeal of ___KTV in the Zhangye Entertainment Market
2. Increase the average daily turnover of 50%-70%
(Activity After the end, the results of the event to the general manager and the operating director)
. The event plan
1. The lady enters the store with gifts
. Buy 3 gifts for beer, buy 5 get 2, buy a box of 10 bottles
4. Interactive games, shoot love lucky star
5. Activity method
. Integrate customer resources of various departments , Uniformly publish event information to guests in the form of SMS.
. The content of the activity of the recent consumption of consumption through the private room computer
3. Carefully arrange the venue of the event to create a festive atmosphere
. Chocolate)
6. Related slogans
Thiro Romantic theme Night of Qiu Qixi Valentine's Day, ___ dress and waiting for you, ladies enter the store with gifts/buy a package to play games/have the opportunity to get a single gift for the night/special price wine buy Free 10 bottles/___ ktv, bring you the most warm and romantic Tanabata Night total "Hui", what are you waiting for?
This During the event, the female consumers who came to all day were delivered to small gifts for women consumers. The selection of the gifts was small gifts with exquisite packaging, such as: small gifts such as flowers and chocolates, so that customers can feel practical fun.
2. Valentine's Day Specials Drinking Package Consumption;
Set 3-5 Valentine's Day Specials for Valentine's Day Specials according to the consumption quota, and consumption of gifts according to the consumption quota:
A. Set three settings The award is based on different consumption quotas,
first prize: consumption of more than 800 yuan to send a red wine one
second prize: consumption 500 yuan to get 50 yuan voucher
three levels: Consumption of more than 300 yuan to get 30 yuan ___D vouchers
3. Member gift
Add to membership preferential policies and simultaneously carry out membership card integration promotion;赠送爆米花一份;晚上21：00以前啤酒买1箱赠10瓶;满800元送50代金券并赠送红酒一支等)(具体优惠措施有待与根据营销部进一步沟通意见后确认落实)
Remarks: The gifts of the gifts are not available on the day (only for secondary consumption, and at the same time, it must be limited to on Friday and Saturday.
In absolute cattle beer to buy 3 gifts 1, buy 5 get 2, buy a box of 10 bottles
6, award -winning interactive game:
During the event, you can perform "Winning TA Love" in the store. There are prizes. That night, men can participate in the dart challenge to win gifts for their beloved ladies.
The event can participate in the lottery every 298 yuan on the night of the event, hang a dart target in the leisure area, participate Each guest of the event shot the dart to the target disk and redeem the corresponding gifts according to the score on the target. The gift can be, the doll or the shop on behalf of the shop; The 9 dart high score system is carried out. That is, each guest can get 9 darts. Throw 3 innings, 3 darts in each game, and determine the final prize according to the total score of the three innings.
B. Score method:
The dart targets are divided into 20 partitions, with a score of 1-20 points, the inner circle of red center region (target heart) of the dart target, and the score of the green ring area of ​​the target heart is 25 points. There are two narrow rings on the target. The narrow ring of the outer ring is double zone of the corresponding partition. The inner ring narrow ring is three times the corresponding partition. Three times the zone of the partition, 60 points per dart in the area.
C, award settings (tentative):
100-200 keychain, mobile phone pendant to select one
200 — 1 300 Sub -doll (30cm)
300-400 points of beer 5 bottles
400-500 points of red wine
500 or more. n

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