3 thoughts on “What are the recent ways of promotion of campus interaction?”
Randal
As the largest student group of colleges and universities, its market potential really surprised the industry is Facebook, which has emerged from American universities, and SNS websites such as school networks and Zhanza.com, which have risen in the domestic university market. Online game manufacturers Qian Oak Interactive, Sohu, Guangyu I love princes, etc. also organized college promotion teams to infiltrate the university market by recruiting part -time college promoters. The promotion of the university market has deeply felt the promotion of online games and SNS websites. The online gameland push team is mainly concentrated in Internet cafes. However, the proportion of Internet cafes will decrease year by year, and more physical workers and laid -off unemployed people will access the Internet in the Internet cafes, and the value of Internet cafes is low. The difficulty of penetration of home users and unit users, the same dense college market as the Internet cafe users, has undoubtedly become the blue ocean of the online game market! How the promotion team of online game colleges and universities has the advantages of low cost, flexibility, and easy penetration. However, the promoters of colleges and universities are distributed in various universities. They belong to the type of virtual team and are very difficult to manage. Management is a control game, just like driving. Once the car is out of control, it will hit the car. The same is true for promotion. The promotion team's subjective initiative is not much room to play, and mainly relies on strong execution. Recently I have learned about many online game manufacturers to prepare for the promotion team of college. The author briefly talk about the biggest problem in the promotion of colleges and universities through his own experience: management. Planning This to the temple without fighting, and there are many people who have a lot of winners. If you count more, you can't count it, but there is nothing! ---- "Sun Tzu's Art of War" (scheme) The winning soldiers first and then seeking battle, defeating the soldiers first and then seeking victory. ---- "Sun Tzu's Art of War" (form) Bet before the promotion of colleges, companies must first consider whether the product itself is suitable for college markets? Generally speaking, when the product is setting up, it will conduct market research, and then conduct market segmentation and market positioning, and meet the needs of target groups through research and development and operations. The demand for each segment market is different. If the product cannot meet the needs of colleges and universities, it is not suitable to promote college promotion. An apple merchant intends to sell apples to a person who likes to eat watermelon, and the marketing is too difficult! The formulation of promotion strategy. Promotional methods include advertising, public relations publicity, sales promotion, and personnel sales. The promotion of colleges and universities is a kind of personnel sales. Any personnel promotion should have the cooperation of advertising and public relations to cooperate with high -altitude cooperation. Only in the four ways to cooperate with combat to have a very good effect. The purchase decision of online game users has become a scalability purchase decision. From the perspective of consumer purchase decision -making process:
The public relations promotion in the early stage of consumer purchase decision is effective, but the " The impact of the "purchase" link is not obvious, and the promotion of personnel can be supplemented. For the promotion of colleges and universities, advertising and public relations publicity do a "passing" pavement role, and personnel promotion is a "shot" action of the door. Without advertising or public relations promotion, personnel promotion cannot play a good role, and it will affect the morale of the promotion team. The promotion in colleges and universities generally has policy risks. The school is particularly sensitive to the business activities of online games. The situation of SNS is better, so it should be flexibly fighting during the promotion of colleges and universities. The university market is fiercely competitive, and the posters and stickers have been torn off very quickly. You can use the guerrilla war of "the enemy advances and retreats, the enemy retreats me". Spirit. The Internet cafes of colleges and universities are almost the positions of major manufacturers. Promotional colleges and universities have a geographical advantage. It does not matter if the poster is torn off. The effort of eating in the morning, middle, and late dinner can be re -posted.高校推广工作主要分为5块：地推线上推广社团（学生会）活动校园媒体宣传异业合作rn 高校推广需要物料主要有：海报、DM单、客户端光盘、条幅、公益贴纸、 Small gifts, push the ground (1) Sweep the building: send a DM single one by one, explain the characteristics of the product in detail to the students, try to promote the "one -to -one" promotion. Introduce some basic operation methods of the product. For some more enthusiastic players, they can send a small number of client discs and posters, which is conducive to reputation to other students. DM is written on the QQ group of the player, which is convenient for users to communicate, which is conducive to improving the stability and entertainment of players.
(2) Internet cafe promotion: Pulling the banner of the product in the Internet cafe, the DM order is issued to the Internet cafe users every Saturday and Sunday on Saturdays and Sunday, promoting and introducing the characteristics of the product. He organized a registered account event with the Internet cafe to issue surroundings such as pens, keychains, and mobile phone chains to excellent users. (3) DM distribution and poster posting: DM is distributed for the peak period of the next get out of class and the peak period of the cafeteria. The full school coverage of the poster, without leaving dead ends, produce a sensational effect, avoid poster single posts, cover the film, the notice board and the bedroom downstairs must be covered. (4) banner: At the door of the school and the banner of the product near the stadium, multiple banners are connected together to match the poster of the product next to it. (5) Charity stickers: I hope the company can provide some public welfare stickers such as "smoke -free bedroom", "Please save water", "Come and hurried, and go to the same way" "Please keep quiet" and "everyone is responsible for the environment." The bedroom, water room, toilet, library, classroom, trash can, which can improve the exposure and brand value of the product. Second, online promotion (1) Players QQ group: In the use of QQ groups to form a guild of this school, regularly carry out activities in the QQ group, and issue small gifts to users. Taking these people as the core, continuously expand the user base. (2) Propaganda through college BBS, post bar, campus SNS and other publicity III. Student unions, community activities communicate with the student union and society, and do activities together. Sponsor a certain amount of funds and gifts. Fourth, campus media promotion campus media promotion mainly includes DM, school newspaper, campus broadcast, desktop advertising, outdoor advertisement, university town shop drawing, etc. Promoting can do some activities with brother companies in other industries to sponsor appropriate funds, peripherals, dot cards and other materials. Organization The training? Rewarding punishment? I know this to win. ---- "Sun Tzu's Art of War" (scheme) The grandson said: Every governance of the crowd is like a widow, the score is; ---- "Sun Tzu's Art of War" (potential chapter) The promotion team of colleges and universities has two main methods: forming and digging a complete team by themselves. Generally speaking, the team that has established a complete team is more stable and easier to control. There are three main departure points for college students with part -time college promoters: obtaining internship certificates, making part -time jobs, and exercising themselves. However, the work of university promoters is very hard, and it is easy to be white -eyed and despised. It is not more than 50%of the university promoters who can adhere to the work for 3 months. Therefore, it is necessary to make the university promotion team into a platform for college students' internship and exercise, establish a large amount of talent pool to provide reserve talents for university promoters, provide opportunities for exercise for Chinese college students company. It as far as the organizational structure is concerned, conditional online game companies can set up university promotion commissioners separately in the channel department. The structure is as follows: Colida promotion commissioners can be part -time by college students with rich experience in college. Jobs are conducive to forming a team and in -depth understanding of the university market, and can save salary expenditure. Local offices are responsible for training and supervision of local universities promoters, and give strong support to Internet cafes around universities to facilitate the smooth development of university promoters.
The college promotion team management system and performance assessment standards can refer to the team's system and assessment standards. The college promotion team organization culture. Teams without organizational culture are like a person without soul. Excellent team culture can help the team to mature quickly, facing challenges, not fear, and having the enemy. The organizational culture of the promotion team of colleges and universities generally depends on the personal temperament of the LD. I think that the organizational culture of the university's promotion team should be a "platform culture" of the spirit, honesty, communication, and tolerance of the "bright sword" spirit. Forging agglomeration. After the establishment of the talent pool, when recruiting universities promoters, the key point is that the candidate is attentive and try to recruit as much as possible to exercise themselves and prove their college students. More powerful! It is difficult to control the promotion team of colleges and universities. If the promoters do not worry about it, it will undoubtedly increase management difficulty. This sword spirit. When the ancient swordsman met with his opponents, no matter how powerful the opponent was, even if the opponent (Fang) was the first swordsman in the world, he knew that he would not be asleep, and he had to show his own sword. Even under the sword of the opponent, although he was defeated. College students are very psychological pressure on university promoters. Team culture that cultivates the spirit of the "bright sword" is very necessary. The honesty. Between the team LD and the promoter, the promotionant is honestly treated to reduce the obstacles of communication. The pushing team cheating is very common. It is not good for the development of the company or the cultivation of personal abilities. The LD promotion team of colleges and universities should start with themselves, do not organize cheating, deal with cheating seriously, and communicate with team members. Cheating does not help them improve their ability. A communication. Without good communication, misunderstandings and contradictions within the team are prone to misunderstandings, and the situation of the front line cannot be reported to the decision makers in time. My own team, college promoters can talk to me about any questions, and can talk about everything. The team LD has greatly affected communication, and even led to the occurrence of "Emperor's new outfit" similar story. tolerance. The reason why the sea is great is because it can tolerate the water of Baichuan and hide the dirt! The college students have strong personality and many corners. The team LD should reflect the heart of Haibaichuan to tolerate them. Tolerant is conducive to the long -term stability of the university promotion team! Entry -mindedness is the cornerstone of the promotion team of colleges and universities. The spirit of the bright sword can improve the team's combat effectiveness, consolidate the team, and reduce the obstacles of communication. Only after communication will be tolerant. With these cultural element teams, there will be long -term stability and continuous combat effectiveness! LD chapter The generals of wisdom, faith, benevolence, bravery, Yanye — "Sun Tzu's Art of War" (Messing Article) A competent monarch (LD) must have a lion-like majesty , Fox -like cunning. ---- "Monarch Theory" Ma Kaiya's "Sun Tzu's Art of War" is the essential quality of the "five virtues" as the "five virtues". Makia Vili's management thought may have a moral problem, but it is correct from the perspective of management philosophy. Essence The three magic "law, art, and potential" of the legalist management philosophy make many people unsure. In fact, Emperor Hanwu also adopted the management philosophy of "Confucianism and Yin". The so -called "positive use of evil law, the evil is also positive. The evil uses the law, and its positive is also evil." As long as the starting point is justice. Lao Tzu said: "Tao Ke Dao, Very Tao" The proverbs about LD, "one soldier is one, and the sheep led by the lion can defeat the lion group led by the sheep" ... " Essence Although LD has a wolfness, the fierce and sturdy of the LD are not reflected in its serious eyes and a daunting face, and a sour language. , Want to escape. I think the LD of the web2.0 era should be a service -oriented LD. In simple terms, the service -type LD is the team's waiter and customer service, providing team members with all possible support and services, helping team members Growing together. The service -oriented LD is not a wolf, nor is it an eagle, but a woodpecker! The LD method of the promotion team of colleges and universities, through the analysis of LD life cycle analysis:
(LD life cycle) LD method of LD life cycle theory: S1, command type LD method (high work and low relationship) LD define the role, tell the subordinates what, how to do, and when and where to do it. S2. persuasive LD method (high -working and high relationship) LD people provide guiding behavior and supportive behavior at the same time. S3. Participate in the LD method (low -working and high relationship) LD people to decide with their subordinates. The main role of the LD is to provide convenient conditions and communication. S4, authorized LD method (low work and low relationship) LD provides very few guidance or support. Four stages of the maturity of the subordinates: It -stage: M1 these people are not capable and reluctant to perform a certain task. They are neither at work nor trusted. The second stage: M2 these people lack the ability and are willing to perform necessary work tasks. They are enthusiastic, but they are currently lacking enough skills. It stage: M2 these people have the ability, but they are unwilling to do LD people want to do their jobs. It -stage: M3 these people are both capable and willing to do work that they do.
In colleges and universities' promotion teams, members of the promotion team of colleges and universities are very fast, and the maturity of promoters generally can only reach the first stage (M1) and the second stage (M2). LD method (S1), when the promoters understand the promotion method and management system, the persuasive LD method (S2) is used, and only a few cases can use the participating LD method (S3). Control and innovation The people who are preparations for Mingzhu are just two handles. Two strokes, punishment, virtue. What is punishment and virtue? Said: The killing of killing is punishment, and the reward is the virtue. ---- "Han Feizi" (two-handles) The warriors, with positive combination, wins with strangeness. Therefore, those who are surprising are endless as the world, and they are inexhaustible as rivers. ---- "Sun Tzu's Art of War" (potential chapter) 1. Control in the early 20th century, US President Shi Orto Roosevelt proposed a foreign policy of "Golden Yuan Big Bight", many people quoted it into the management field Become the "carrot big stick" theory. As early as 2000, Han Fei, the master of Chinese legalists, proposed the "two -handle theory", "two -handles, punishment, and virtue." "It is the control method of the same way. The promotion team of colleges and universities mainly uses "carrots" to control the team, and the "big stick" is only auxiliary control. Carrots not only have salary and bonuses, but also carrots that do not need to spend money. For example, the promoters who sincerely praise the progress of performance in the first time will send your blessings on the day of the promoter. For clothes, the promoter's heart is much warmer than the salary. "Big Stick" is divided into hard and flexible. The hard "big sticks" include performance assessment of performance sweeping, posters, organizational activities, and promotion performance. Flexible "big sticks", such as using Email, IM, SMS, etc. to the promoter the day before the promoter, and work summary, etc., and consult the promoters with poor performance in the work? What problems need to help solve it? Greetings and care essence are also a kind of supervision and control. 2. Innovation The innovation of the management of the promotion team of colleges and universities, I think that the "Qizhi Word" of Sun Tzu's warfare is very valuable. All the warriors are in the right, and they wins. Therefore, those who are surprising are endless as the world, and they are inexhaustible as rivers. First take the basic work, and then consider how to innovate. The most effective way to promote the promotion of colleges and universities is often the most stupid way. Try to minimize the patterns at work and make the promoters easy to operate. The is surprising. A team that has a problem with its own construction. If you want to hit a strange attack every day, I am afraid that the result is not satisfactory. Sometimes innovation may not be able to improve productivity! The online game ground pushing the team to post posters is the simplest and ordinary job, but why can't everyone play the giant network? Zhang Ruimin said a word: "What is not simple? It is not easy to do simple things every day; what is not easy? Everyone recognized and very easy. It's not easy. " The simplest and most ordinary job is the greatest innovation! The biggest responsibility of the promotion team of colleges and universities is to implement!
Interactive promotion: Recently, a smart terminal appeared, placed at the door of the dormitory, mainly interactive to promote. In addition, there are self -media marketing promotion, such as on -site product sales. Traditional hidden promotion methods such as lectures, job fairs, etc.
As the largest student group of colleges and universities, its market potential really surprised the industry is Facebook, which has emerged from American universities, and SNS websites such as school networks and Zhanza.com, which have risen in the domestic university market. Online game manufacturers Qian Oak Interactive, Sohu, Guangyu I love princes, etc. also organized college promotion teams to infiltrate the university market by recruiting part -time college promoters. The promotion of the university market has deeply felt the promotion of online games and SNS websites.
The online gameland push team is mainly concentrated in Internet cafes. However, the proportion of Internet cafes will decrease year by year, and more physical workers and laid -off unemployed people will access the Internet in the Internet cafes, and the value of Internet cafes is low. The difficulty of penetration of home users and unit users, the same dense college market as the Internet cafe users, has undoubtedly become the blue ocean of the online game market!
How the promotion team of online game colleges and universities has the advantages of low cost, flexibility, and easy penetration. However, the promoters of colleges and universities are distributed in various universities. They belong to the type of virtual team and are very difficult to manage.
Management is a control game, just like driving. Once the car is out of control, it will hit the car. The same is true for promotion. The promotion team's subjective initiative is not much room to play, and mainly relies on strong execution. Recently I have learned about many online game manufacturers to prepare for the promotion team of college. The author briefly talk about the biggest problem in the promotion of colleges and universities through his own experience: management. Planning
This to the temple without fighting, and there are many people who have a lot of winners. If you count more, you can't count it, but there is nothing! ---- "Sun Tzu's Art of War" (scheme)
The winning soldiers first and then seeking battle, defeating the soldiers first and then seeking victory. ---- "Sun Tzu's Art of War" (form)
Bet before the promotion of colleges, companies must first consider whether the product itself is suitable for college markets? Generally speaking, when the product is setting up, it will conduct market research, and then conduct market segmentation and market positioning, and meet the needs of target groups through research and development and operations. The demand for each segment market is different. If the product cannot meet the needs of colleges and universities, it is not suitable to promote college promotion. An apple merchant intends to sell apples to a person who likes to eat watermelon, and the marketing is too difficult!
The formulation of promotion strategy. Promotional methods include advertising, public relations publicity, sales promotion, and personnel sales. The promotion of colleges and universities is a kind of personnel sales. Any personnel promotion should have the cooperation of advertising and public relations to cooperate with high -altitude cooperation. Only in the four ways to cooperate with combat to have a very good effect. The purchase decision of online game users has become a scalability purchase decision. From the perspective of consumer purchase decision -making process:
The public relations promotion in the early stage of consumer purchase decision is effective, but the " The impact of the "purchase" link is not obvious, and the promotion of personnel can be supplemented. For the promotion of colleges and universities, advertising and public relations publicity do a "passing" pavement role, and personnel promotion is a "shot" action of the door. Without advertising or public relations promotion, personnel promotion cannot play a good role, and it will affect the morale of the promotion team.
The promotion in colleges and universities generally has policy risks. The school is particularly sensitive to the business activities of online games. The situation of SNS is better, so it should be flexibly fighting during the promotion of colleges and universities. The university market is fiercely competitive, and the posters and stickers have been torn off very quickly. You can use the guerrilla war of "the enemy advances and retreats, the enemy retreats me". Spirit. The Internet cafes of colleges and universities are almost the positions of major manufacturers. Promotional colleges and universities have a geographical advantage. It does not matter if the poster is torn off. The effort of eating in the morning, middle, and late dinner can be re -posted.高校推广工作主要分为5块：地推线上推广社团（学生会）活动校园媒体宣传异业合作rn 高校推广需要物料主要有：海报、DM单、客户端光盘、条幅、公益贴纸、 Small gifts, push the ground
(1) Sweep the building: send a DM single one by one, explain the characteristics of the product in detail to the students, try to promote the "one -to -one" promotion. Introduce some basic operation methods of the product. For some more enthusiastic players, they can send a small number of client discs and posters, which is conducive to reputation to other students. DM is written on the QQ group of the player, which is convenient for users to communicate, which is conducive to improving the stability and entertainment of players.
(2) Internet cafe promotion: Pulling the banner of the product in the Internet cafe, the DM order is issued to the Internet cafe users every Saturday and Sunday on Saturdays and Sunday, promoting and introducing the characteristics of the product. He organized a registered account event with the Internet cafe to issue surroundings such as pens, keychains, and mobile phone chains to excellent users.
(3) DM distribution and poster posting: DM is distributed for the peak period of the next get out of class and the peak period of the cafeteria. The full school coverage of the poster, without leaving dead ends, produce a sensational effect, avoid poster single posts, cover the film, the notice board and the bedroom downstairs must be covered.
(4) banner: At the door of the school and the banner of the product near the stadium, multiple banners are connected together to match the poster of the product next to it. (5) Charity stickers: I hope the company can provide some public welfare stickers such as "smoke -free bedroom", "Please save water", "Come and hurried, and go to the same way" "Please keep quiet" and "everyone is responsible for the environment." The bedroom, water room, toilet, library, classroom, trash can, which can improve the exposure and brand value of the product. Second, online promotion
(1) Players QQ group:
In the use of QQ groups to form a guild of this school, regularly carry out activities in the QQ group, and issue small gifts to users. Taking these people as the core, continuously expand the user base.
(2) Propaganda through college BBS, post bar, campus SNS and other publicity III. Student unions, community activities
communicate with the student union and society, and do activities together. Sponsor a certain amount of funds and gifts. Fourth, campus media promotion
campus media promotion mainly includes DM, school newspaper, campus broadcast, desktop advertising, outdoor advertisement, university town shop drawing, etc. Promoting can do some activities with brother companies in other industries to sponsor appropriate funds, peripherals, dot cards and other materials. Organization
The training? Rewarding punishment? I know this to win. ---- "Sun Tzu's Art of War" (scheme)
The grandson said: Every governance of the crowd is like a widow, the score is; ---- "Sun Tzu's Art of War" (potential chapter) The promotion team of colleges and universities has two main methods: forming and digging a complete team by themselves. Generally speaking, the team that has established a complete team is more stable and easier to control. There are three main departure points for college students with part -time college promoters: obtaining internship certificates, making part -time jobs, and exercising themselves. However, the work of university promoters is very hard, and it is easy to be white -eyed and despised. It is not more than 50%of the university promoters who can adhere to the work for 3 months. Therefore, it is necessary to make the university promotion team into a platform for college students' internship and exercise, establish a large amount of talent pool to provide reserve talents for university promoters, provide opportunities for exercise for Chinese college students company.
It as far as the organizational structure is concerned, conditional online game companies can set up university promotion commissioners separately in the channel department. The structure is as follows:
Colida promotion commissioners can be part -time by college students with rich experience in college. Jobs are conducive to forming a team and in -depth understanding of the university market, and can save salary expenditure. Local offices are responsible for training and supervision of local universities promoters, and give strong support to Internet cafes around universities to facilitate the smooth development of university promoters.
The college promotion team management system and performance assessment standards can refer to the team's system and assessment standards.
The college promotion team organization culture. Teams without organizational culture are like a person without soul. Excellent team culture can help the team to mature quickly, facing challenges, not fear, and having the enemy. The organizational culture of the promotion team of colleges and universities generally depends on the personal temperament of the LD. I think that the organizational culture of the university's promotion team should be a "platform culture" of the spirit, honesty, communication, and tolerance of the "bright sword" spirit.
Forging agglomeration. After the establishment of the talent pool, when recruiting universities promoters, the key point is that the candidate is attentive and try to recruit as much as possible to exercise themselves and prove their college students. More powerful! It is difficult to control the promotion team of colleges and universities. If the promoters do not worry about it, it will undoubtedly increase management difficulty.
This sword spirit. When the ancient swordsman met with his opponents, no matter how powerful the opponent was, even if the opponent (Fang) was the first swordsman in the world, he knew that he would not be asleep, and he had to show his own sword. Even under the sword of the opponent, although he was defeated. College students are very psychological pressure on university promoters. Team culture that cultivates the spirit of the "bright sword" is very necessary.
The honesty. Between the team LD and the promoter, the promotionant is honestly treated to reduce the obstacles of communication. The pushing team cheating is very common. It is not good for the development of the company or the cultivation of personal abilities. The LD promotion team of colleges and universities should start with themselves, do not organize cheating, deal with cheating seriously, and communicate with team members. Cheating does not help them improve their ability.
A communication. Without good communication, misunderstandings and contradictions within the team are prone to misunderstandings, and the situation of the front line cannot be reported to the decision makers in time. My own team, college promoters can talk to me about any questions, and can talk about everything. The team LD has greatly affected communication, and even led to the occurrence of "Emperor's new outfit" similar story.
tolerance. The reason why the sea is great is because it can tolerate the water of Baichuan and hide the dirt! The college students have strong personality and many corners. The team LD should reflect the heart of Haibaichuan to tolerate them. Tolerant is conducive to the long -term stability of the university promotion team! Entry -mindedness is the cornerstone of the promotion team of colleges and universities. The spirit of the bright sword can improve the team's combat effectiveness, consolidate the team, and reduce the obstacles of communication. Only after communication will be tolerant. With these cultural element teams, there will be long -term stability and continuous combat effectiveness! LD chapter
The generals of wisdom, faith, benevolence, bravery, Yanye — "Sun Tzu's Art of War" (Messing Article)
A competent monarch (LD) must have a lion-like majesty , Fox -like cunning. ---- "Monarch Theory" Ma Kaiya's "Sun Tzu's Art of War" is the essential quality of the "five virtues" as the "five virtues". Makia Vili's management thought may have a moral problem, but it is correct from the perspective of management philosophy. Essence The three magic "law, art, and potential" of the legalist management philosophy make many people unsure. In fact, Emperor Hanwu also adopted the management philosophy of "Confucianism and Yin". The so -called "positive use of evil law, the evil is also positive. The evil uses the law, and its positive is also evil." As long as the starting point is justice. Lao Tzu said: "Tao Ke Dao, Very Tao"
The proverbs about LD, "one soldier is one, and the sheep led by the lion can defeat the lion group led by the sheep" ... " Essence Although LD has a wolfness, the fierce and sturdy of the LD are not reflected in its serious eyes and a daunting face, and a sour language. , Want to escape.
I think the LD of the web2.0 era should be a service -oriented LD. In simple terms, the service -type LD is the team's waiter and customer service, providing team members with all possible support and services, helping team members Growing together. The service -oriented LD is not a wolf, nor is it an eagle, but a woodpecker!
The LD method of the promotion team of colleges and universities, through the analysis of LD life cycle analysis:
(LD life cycle)
LD method of LD life cycle theory:
S1, command type LD method (high work and low relationship)
LD define the role, tell the subordinates what, how to do, and when and where to do it. S2. persuasive LD method (high -working and high relationship)
LD people provide guiding behavior and supportive behavior at the same time. S3. Participate in the LD method (low -working and high relationship)
LD people to decide with their subordinates. The main role of the LD is to provide convenient conditions and communication. S4, authorized LD method (low work and low relationship) LD provides very few guidance or support. Four stages of the maturity of the subordinates:
It -stage: M1 these people are not capable and reluctant to perform a certain task. They are neither at work nor trusted.
The second stage: M2 these people lack the ability and are willing to perform necessary work tasks. They are enthusiastic, but they are currently lacking enough skills.
It stage: M2 these people have the ability, but they are unwilling to do LD people want to do their jobs.
It -stage: M3 these people are both capable and willing to do work that they do.
In colleges and universities' promotion teams, members of the promotion team of colleges and universities are very fast, and the maturity of promoters generally can only reach the first stage (M1) and the second stage (M2). LD method (S1), when the promoters understand the promotion method and management system, the persuasive LD method (S2) is used, and only a few cases can use the participating LD method (S3). Control and innovation
The people who are preparations for Mingzhu are just two handles. Two strokes, punishment, virtue. What is punishment and virtue? Said: The killing of killing is punishment, and the reward is the virtue. ---- "Han Feizi" (two-handles)
The warriors, with positive combination, wins with strangeness. Therefore, those who are surprising are endless as the world, and they are inexhaustible as rivers. ---- "Sun Tzu's Art of War" (potential chapter) 1. Control
in the early 20th century, US President Shi Orto Roosevelt proposed a foreign policy of "Golden Yuan Big Bight", many people quoted it into the management field Become the "carrot big stick" theory. As early as 2000, Han Fei, the master of Chinese legalists, proposed the "two -handle theory", "two -handles, punishment, and virtue." "It is the control method of the same way. The promotion team of colleges and universities mainly uses "carrots" to control the team, and the "big stick" is only auxiliary control. Carrots not only have salary and bonuses, but also carrots that do not need to spend money. For example, the promoters who sincerely praise the progress of performance in the first time will send your blessings on the day of the promoter. For clothes, the promoter's heart is much warmer than the salary.
"Big Stick" is divided into hard and flexible. The hard "big sticks" include performance assessment of performance sweeping, posters, organizational activities, and promotion performance. Flexible "big sticks", such as using Email, IM, SMS, etc. to the promoter the day before the promoter, and work summary, etc., and consult the promoters with poor performance in the work? What problems need to help solve it? Greetings and care essence are also a kind of supervision and control. 2. Innovation
The innovation of the management of the promotion team of colleges and universities, I think that the "Qizhi Word" of Sun Tzu's warfare is very valuable. All the warriors are in the right, and they wins. Therefore, those who are surprising are endless as the world, and they are inexhaustible as rivers. First take the basic work, and then consider how to innovate. The most effective way to promote the promotion of colleges and universities is often the most stupid way. Try to minimize the patterns at work and make the promoters easy to operate.
The is surprising. A team that has a problem with its own construction. If you want to hit a strange attack every day, I am afraid that the result is not satisfactory. Sometimes innovation may not be able to improve productivity! The online game ground pushing the team to post posters is the simplest and ordinary job, but why can't everyone play the giant network?
Zhang Ruimin said a word: "What is not simple? It is not easy to do simple things every day; what is not easy? Everyone recognized and very easy. It's not easy. "
The simplest and most ordinary job is the greatest innovation! The biggest responsibility of the promotion team of colleges and universities is to implement!
Interactive promotion: Recently, a smart terminal appeared, placed at the door of the dormitory, mainly interactive to promote. In addition, there are self -media marketing promotion, such as on -site product sales. Traditional hidden promotion methods such as lectures, job fairs, etc.
Is it not popular now to promote it? We will all be promoted one by one